Love, Downtown
Small Business Saturday
Spend $25 and get $10 back.
Event Details
Date: Saturday, Nov. 29, 2025
Time: 10 a.m. – 3 p.m.
Location: Heritage Square, Downtown Walla Walla
Shop small, earn rewards, and support the local businesses that make downtown special.
Planning to Shop Downtown on Nov. 29?
How it works:
Shop Local: Spend at least $25 at one or more participating downtown business on Saturday, Nov. 29.
Bring Your Receipts: Visit Heritage Square between 10 a.m. and 3 p.m. with receipt(s) totaling at least $25 spent that day.
Get Rewarded: Receive one $10 Love, Downtown Dollars (while supplies last).
Spend It Downtown: Use your Love, Downtown Dollars at any participating downtown business from Nov. 30–Dec. 24, 2025.
FAQ for Shoppers
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Shop at any participating downtown business on Saturday, Nov. 29 and spend at least $25 total.
Bring your receipts to Heritage Square (10 a.m.–3 p.m.) to receive $10 in Love, Downtown Dollars, while supplies last.
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Each shopper can receive $10 in Love, Downtown Dollars per person for purchases totaling $25 or more.
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You can spend your Love, Downtown Dollars at any participating downtown business from Nov. 30–Dec. 24, 2025.
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A full list of participating businesses will be posted on the DWWF website and shared at Heritage Square on event day.
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Yes — Love, Downtown Dollars must be used by Dec. 24, 2025.
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They can’t be replaced, so be sure to keep them safe until you’re ready to spend them!
Where to Shop Small on Love, Downtown - Small Business Saturday
Explore downtown deals, specials, and ways to use your Love, Downtown Dollars.
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Liz + Kay Clothing Co. — 20% off one full-priced item. Free gift wrapping available.
Ella M Boutique — Find something special for everyone on your list — new arrivals weekly.
Penney Jaymes Boutique — Spend $100 and get $20 off during the month of December.
Tra Vigne Walla Walla — Beautifully curated home décor, gifts, and cozy finds to make your season bright.
Walla Walla Clothing Co. — Use your Love, Downtown Dollars at our annual Ladies' Night celebration on December 4 with 15% off the entire store, complimentary gift wrapping, and local snacks and sips while you shop. We offer personal shopping and complimentary gift wrapping to make holiday shopping fun and easy!
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McGovern | Parsons Herb Co. — Stop in for locally crafted herbal blends, gifts, and winter wellness essentials.
Digital Heroes — We’ll be having a storewide sale and our prize wheels will be out. Comics, cards, games, and toys!
Combine Art Collective — We’re thrilled to announce our holiday show — Artful Giving. Our member artists will be joined by a number of other talented locals: Jessica Portas, Heather Sinclair, Steve Miller, Margaret Jamison, Marriam Motamedi, Mick Shaul of Wallahoop Design, Kathryn Barron, and Heidi Veldhuis, to bring you a marvelous variety of art in all mediums. Show runs through December 23.
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Get Some Bagels — The name says it all — grab a bagel and a boost before you shop.
The Mill — Gluten-free options, grab-and-go snacks, smoothies, merch, and more — everything you need to keep shopping strong.
Marcy’s Bar and Lounge — Marcy’s gift certificates make great presents.
Public House 124 — Selling gift cards and clothing. (Not open for normal business.)
Sweet Basil Pizzeria — Refuel with a local favorite — pizza, beer, and downtown energy.
Marcus Whitman Hotel — Stop by for gift cards, dinner, or a cozy weekend downtown.
Walla Walla Tattoo Co. & Coffee — Sip, shop, or book — it’s where coffee meets creativity downtown.
The Bonfire — Warm up with good food, local drinks, and a little downtown cheer.
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DAMA Wines — We will be having a Shop Small Sale on specific products. Woman Owned
Plumb Cellars — 15% off any wine bottle purchases.
Mercer Wine Estates — Stop in for a tasting and stock up on local favorites for the holidays.
Capital Call Vintners — When you need a breather from shopping, stop in for a sip and some downtown cheer.
Mark Ryan Winery — We are celebrating the 25th vintage of our Long Haul Red Wine and Dead Horse Cabernet Sauvignon from our fall release.
Own a Downtown Business? Get Involved on Nov. 29!
Don’t see your business listed above in the Featured businesses? It means your shop isn’t currently in our downtown directory. Click here to add your business.
How it Works for Businesses:
Read First: Review the Business Participation Guide before signing up.
Sign Up: Complete the Business Participation Form by November 2, 2025.
Be Open: Open your doors 10 a.m.–3 p.m. on Saturday, Nov. 29 to be featured in event promotions and qualify for the DWWF match.
Accept Downtown Dollars: Accept Love, Downtown Dollars as payment from Nov. 30–Dec. 24, 2025.
DWWF matches $5 per voucher (up to 10 vouchers / $50 total).
Get Reimbursed: Submit redeemed vouchers by Dec. 31, 2025 for reimbursement within two weeks.
Need the full details?
Download the Business Participation Guide or email us.
FAQ for Participating Downtown Businesses
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Love, Downtown is about celebrating local businesses, rewarding shoppers for choosing small, and keeping our downtown strong. Every purchase made downtown helps another business — it’s a win for the whole community.
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receipts to Heritage Square to receive a $10 Love, Downtown Dollar.
Vouchers are distributed during the event but can only be spent after the event day at any participating downtown business through Dec. 24.
It’s a simple way to thank shoppers, encourage return visits, and keep dollars moving locally through the holiday season.
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That’s when shopper traffic and excitement are at their highest.
Open businesses see same-day sales, new customers, and get the DWWF $5 match on up to 10 vouchers redeemed.
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All participating businesses can benefit from the match — unless they choose to close.
If your business doesn’t make sense to open during the event (like salons, tattoo studios, or appointment-based services), you’ll still be included in event promotions and can receive the match when vouchers are redeemed at your location.
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Businesses will be reimbursed for up to 10 vouchers (a total of $100 in sales).
If you choose to accept more than 10, that’s completely fine — you’ll simply cover the full $10 value for any additional vouchers redeemed.
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DWWF will print and distribute a total of 200 numbered $10 vouchers.
Each voucher is logged and tracked to make sure reimbursements are accurate and capped as planned.
When shoppers redeem vouchers, businesses collect them like cash and turn them in to DWWF by Dec. 31, 2025 for reimbursement within two weeks.
There’s nothing extra for you to track — DWWF handles all the administration so the program stays easy and fair for everyone.
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No. You only contribute your portion when a voucher is used to purchase by a shopper at your store. DWWF manages all tracking, marketing, and reimbursements.
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Submit redeemed vouchers by Dec. 31, 2025, and DWWF will mail checks within two weeks.
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Absolutely. DWWF can help promote your offer through event marketing and social media.
