Conceal on the Collective invites you to indulge in a unique wine-tasting experience filled with intrigue and incentive—taking place all July long in the Walla Walla Valley.

How It Works:
Visit any participating tasting room or business and show proof of purchase to participate in the Concealed Wine Challenge. You’ll sample a mystery wine and take your best guess at its identity.

Guess correctly?
Enjoy 20% off your bottle purchase, plus 2-for-1 tastings.

Guess incorrectly?
No problem—you’ll still receive 10% off your bottle purchase and 2-for-1 tastings as a thank-you for playing.

Whether you're a seasoned wine lover or simply curious, this is a fun and rewarding way to explore the region and uncover new favorites.

Participating Locations:

• Lawrelin Wines

• Maison Bleue

• Lagana Cellars

• Armstrong Family Winery

• Côtes de Ciel

• Moonbase Cellars

• Vital Wines

• Capital Call Vintners

• Bartholomew Winery

• Beekeeper by Abeja

• Kontos Cellars

• Spring Valley Vineyard

• T Walla Walla

• Wine Country Store

Join us this July to swirl, sip, and sleuth your way through Walla Walla. Because the only thing better than discovering great wine is getting rewarded for it.